JonesTrading, a Los Angeles-based agency brokerage, has released a new communications tool which enables clients to participate in the firm's order flow through discover of interest (DOI).

The Jones-E tool is an electronic portal into JonesTrading's relationship model.

The Jones-E client orders are managed and executed within the firm's network by traders dedicated to the application.

The Jones-E orders don't interact electronically or directly with other client orders but are not dark. The tool acts as an electronic communication vehicle for prize and size discovery.

Will Geyer, President and CEO of JonesTrading said in a statement, "We have been successful because we have consistently focused on one thing: enabling our clients, through our network of traders, to build and execute large blocks of stocks, in an unconflicted environment, with a high confidence in achieving best execution through us. Jones-E is an additional mechanism we can now deliver that will enable a greater range of clients to send orders for management and execution by our traders."

JonesTrading has appointed Brian Pears and Tim Dillon, former NYFIX execs to oversee the Jones-E effort.