In an effort to expand its electronic trading operations in the U.S., Societe Generale has appointed John Shaw as managing director, program trading and electronic trading services.

Based in New York, Shaw will focus on increasing the domestic presence of Societe Generale’s global electronic trading platform, which was rolled out two years ago, as well as the firm’s execution services.

“My three areas of focus are expanding the direct market access (DMA), direct strategy access (DSA) algorithms and the facilitation business here in the U.S.,” says Shaw. “We have a full suite of products and services that the more sophisticated, larger institutions are demanding.

He adds, “As execution has become increasing important and institutions are demanding more and more, my efforts will be around enhancing those products and providing all the options that customers would like to have from SG.”

Shaw explains that Societe Generale currently offers global algorithmic trading, in addition to program trading desks in the U.S., London, Paris and Hong Kong. “U.S. customers are increasingly accessing global markets, so accessing firms like SG which has a global presence and global quantitative trading tools is important.”

He adds that demand for electronic trading products and services on an international level will only continue to grow both in the U.S. and abroad in the coming years.

Shaw was previously head of portfolio and electronic trading at Jefferies and has held positions at Knight Capital and ITG as well.

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